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Marketing Associate - Toronto, ON - Canada

Marketing Associate - Toronto, ON - Canada

Jan 23,2017

Scope:
 
Are you a passionate and knowledgeable marketer? Do you thrive in environments of constant change? Do you enjoy working in a collaborative team and cross-functional environment with multiple stakeholders? Can you draft a cross-channel marketing plan and write a mean brief to incite strong creative that delivers results? Can you inspire, critically review, and guide internal and external creative and media teams? Do you understand how search, digital marketing, CRM/email marketing, broadcast and print can work together to build a brand and a product? Are you comfortable using marketing analytics and insights to drive actionable and tactical marketing improvements and A/B testing? If so, we’d love to have a conversation.
 
Our marketing team is currently hiring dynamic and collaborative marketing associates who are forward thinking and passionate about building brands and products. Reporting to the Manager, Marketing, Development & Activation, and responsible for activating marketing plans for a portfolio of TVO products and services related to our broadcast, digital education, and/or philanthropic offering.
 
Key Responsibilities  
Supports the Manager, Marketing, Development & Activation in the development of marketing KPI’s and critical evaluation of strategic marketing and media plans to deliver against these KPI’s
Initiates and drafts creative and media briefs that accurately capture the strategic and message intent of marketing projects, as well as the required execution details to enable efficient delivery of strong creative concepts and media campaigns
Inspires, critically reviews, and guides internal and external agency creative resources to deliver on-brand marketing concepts that deliver against brief and strengthen the TVO brand and its portfolio of products
Works with our media agency to ensure delivery of promotional assets and planned campaigns
Coordinates and project manages the activation of digital and traditional marketing plans to deliver desired results on time and on budget with stakeholder buy-in. Tactics will include:
SEM and SEO
Email marketing and CRM (marketing messages, design and deployment)
Online content and advertising
Television advertising
Direct mail
Print and out of home advertising
Testimonial and support videos
Sales support materials
Marketing support of PR, social, and event tactics
Partners with the data and analytics team to develop tracking and analytics reports that lead to stronger stakeholder understanding of marketing program results/lead generation efforts and actionable improvements to ongoing marketing programs including SEM/SEO
Ensures consistency and integrity of logo use and brand/product messaging in all marketing materials
Processes and tracks invoices, and provides quarterly budget updates
Develops and coordinates budgets to ensure proper set-up and reconciliation
Manages agency and creative status updates
Supports the marketing team in other duties as required
 
Qualifications:
Bachelor Degree or Diploma in Business with a Marketing major preferred
5+ years of relevant brand and/or product marketing experience
Proven ability to draft omni-channel marketing plans that deliver against organization, brand and product objectives
Extensive experience in crafting marketing and media briefs that communicate strategic context and messaging objectives, as well as execution details needed to guide campaigns and projects
Proven ability to critically review and positively guide internal and external creative and media teams to deliver strong results that deliver against brief
Experience in managing, tracking, and evolving SEM, SEO, email campaigns and CRM efforts, including recommendation and implementation of A/B testing
Proven experience working with marketing analytics and post-campaign results, and developing and implementing subsequent recommendations and tactical evolutions
Extensive experience in marketing project coordination in a matrixed organization – and in delivering projects efficiently and effectively, on time and on budget
Knowledge of design, production processes and requirements for search, web, email broadcast and print marketing tactics
A roll-up your sleeves, results driven, can-do attitude
Demonstrated attention to detail
Proven ability to successfully manage multiple deadlines and priorities
Demonstrated ability to understand the big picture and provide actionable results to solve organizational needs
A strong communicator and relationship builder– with experience in in developing productive cross-functional relationships
Strong consensus building skills and experience in leading through influence
Excels in an environment of constant change
Expert working knowledge for the Microsoft suite of products (Word, Excel, PowerPoint, Outlook)
Ability to work evenings and weekends as required
Preference will be given to candidates who also have experience in:
Content marketing
RFP and/or RFQ processes for obtaining quotes and business partnerships         

For further details, Please contact Click Here

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